In our last post, we discussed the importance of making sure that you have your social media presence at the top of its game in order to attract a younger demographic of prospective customers. We talked about how Instagram is one of the hottest social media platforms to use in order gain “street cred” for you product or company.
While using Instagram is definitely a step in the right direction for you and your product, you shouldn’t just stop there. There are a lot of other platforms that you need to be utilizing to maximize your reach and your influence. We’ll discuss some of these platforms in depth below. Keep reading for all of the details!
If Instagram is the hottest form of social media in today’s day and age, then Twitter is probably the second most popular. This form of social media involves posts, or “tweets” that are limited to 140 characters or fewer. This means that you’ll need to condense the information you want to communicate as much as possible. This form of social media heavily utilizes hashtags and shortened links in order to get the most amount of information across in a tweet. Make sure that you hire a social media specialist who can take your Twitter game to the next level!
This interesting form of social media involves posting video or picture updates that erase themselves after 24 hours. Snapchat only works from mobile smartphones, so you’ll need to download an app to use it. It’s great for posting short ads or time sensitive information. It’s very widely used with younger audiences, so make sure that you master it in order to get the attention of these people.
There are more platforms for social media than ever before, and the number of platforms will keep growing. Try to stay in the loop so that you can maintain relevance!