When it comes to dealing with marketing, it can be difficult to try to gauge exactly who is going to buy your product. Oftentimes, you can figure out a general demographic of who will be interested in what you have to offer, but even when you narrow things down, it’s tough to find a niche.
As a result, it is not easy to figure out the right vibe to use for advertising in your product. If you knew that the only people buying your product would be straight edge vegan punks, then figuring out a vibe for whatever you are selling would be easy. However, since things in life are rarely that easy, you’ll have to put some serious thought and effort into your product presentation.
In doing online marketing and spending time with lead generation marketing, we have figured out some secrets that work well for selling your product.
Setting the Tone
We spent so much time developing a sort of algorithm to figure out how to market to the invisible niche of people who would buy our product. We were grinding and working to no avail when we suddenly realized that instead of tailoring your vibe to the demographic of people you don’t know, you should create a vibe within the product that will attract all niches and broaden your market. We’ll explain this below.
When you think about some of the greatest brands of all time, such as Kleenex or Sriracha, one of the most striking things that you should be thinking about is how everyone loves these brands. They are household names. Why is that? We believe that one of the reasons is because they have developed a vibe that is entirely their own. Instead of catering to a certain group of people, they created something that would attract people to it. Now THAT is smart marketing.
In our last post, we discussed the importance of making sure that you have your social media presence at the top of its game in order to attract a younger demographic of prospective customers. We talked about how Instagram is one of the hottest social media platforms to use in order gain “street cred” for you product or company.
While using Instagram is definitely a step in the right direction for you and your product, you shouldn’t just stop there. There are a lot of other platforms that you need to be utilizing to maximize your reach and your influence. We’ll discuss some of these platforms in depth below. Keep reading for all of the details!
If Instagram is the hottest form of social media in today’s day and age, then Twitter is probably the second most popular. This form of social media involves posts, or “tweets” that are limited to 140 characters or fewer. This means that you’ll need to condense the information you want to communicate as much as possible. This form of social media heavily utilizes hashtags and shortened links in order to get the most amount of information across in a tweet. Make sure that you hire a social media specialist who can take your Twitter game to the next level!
This interesting form of social media involves posting video or picture updates that erase themselves after 24 hours. Snapchat only works from mobile smartphones, so you’ll need to download an app to use it. It’s great for posting short ads or time sensitive information. It’s very widely used with younger audiences, so make sure that you master it in order to get the attention of these people.
There are more platforms for social media than ever before, and the number of platforms will keep growing. Try to stay in the loop so that you can maintain relevance!
In the world of marketing, appearance is truly everything. It can be hard to keep up with making sure that you look good, but the hard truth is that you need to make sure that you are on the top of your game at all times. If somebody comes to check out your product and sees that something about your site or your company is not in order, it can be a huge turn off for them and result in them skipping out on purchasing your product.
There is a positive on the other side of this issue, however. If you have a great appearance and run convincing advertisement for a good product, then people will rave about it and tell their friends, which is a great upside.
How do I keep up appearances?
Of course, it’s difficult to know where to start when you are trying to make a visual impression. However, there are some basics that you need to make sure that you have down. This will be the basis for more advanced marketing.
Perhaps one of the most important things that you can do for your product and company is have a strong social media presence. I’ve seen way too many companies fall by the wayside on their social media. This means that you will most likely lose a large demographic of people who are under thirty years old. Below, I’ve included some great social platforms to make sure you have on point. Check them out!
It’s not 2010 anymore. Facebook is not the hot platform for social media anymore. You need to make sure that your product and company is on Instagram. All you have to do for this social media is make sure that you are posting great pictures that are interesting to the general public. Make sure that they have relevance to your product!