When it comes to dealing with marketing, it can be difficult to try to gauge exactly who is going to buy your product. Oftentimes, you can figure out a general demographic of who will be interested in what you have to offer, but even when you narrow things down, it’s tough to find a niche.
As a result, it is not easy to figure out the right vibe to use for advertising in your product. If you knew that the only people buying your product would be straight edge vegan punks, then figuring out a vibe for whatever you are selling would be easy. However, since things in life are rarely that easy, you’ll have to put some serious thought and effort into your product presentation.
Setting the Tone
We spent so much time developing a sort of algorithm to figure out how to market to the invisible niche of people who would buy our product. We were grinding and working to no avail when we suddenly realized that instead of tailoring your vibe to the demographic of people you don’t know, you should create a vibe within the product that will attract all niches and broaden your market. We’ll explain this below.
When you think about some of the greatest brands of all time, such as Kleenex or Sriracha, one of the most striking things that you should be thinking about is how everyone loves these brands. They are household names. Why is that? We believe that one of the reasons is because they have developed a vibe that is entirely their own. Instead of catering to a certain group of people, they created something that would attract people to it. Now THAT is smart marketing.